Monthly Archives: December 2017


Useful Tips for Getting a Media Startup Off the Ground

While most of the startups we see belong to the tech world, a rare few are also media startups. However, as Kartikeya Sharma iTV Network says, the latter has a big advantage over the former. And it’s usually in the form of a much better survival rate.

It’s a fact that a vast majority of all tech startups end up shutting the shop within 3 years of starting. On the other hand, a much better number of media startups manage to stick around even after 3 years, with many of them growing and thriving better than most tech startups.

However, a media startup isn’t all roses, either. There are some challenges there, too, and these helpful tips may help you deal with them better.

Don’t Compete with the Bigger Players

There are already tens of online media outlets focusing on mainstream news, including political news. It’s hard to beat that kind of competition when just starting out, especially if you’re not backed by investors willing to pump in millions of dollars every year.

Focusing on Viral News

And this is where this great little strategy comes in: Focusing on viral news. Most of the mainstream media outlets don’t focus much on viral news, meaning that the space is still well open for new players.

And guess what? The market is also big enough to allow your startup to grow and thrive will it manages to establish itself to take on the bigger players out there.

Avoid Controversies

Too many new media startups seem to make the mistake of getting into controversial news stories. While this can be great for the viewership and traffic, it can lead to legal issues that may cost the startup big time.

Hence, it’s better to steer clear of them when starting out.


Tips for People Just Starting a Business

With more and more people making the shift from the employee world to the business-owner world, there’s a growing need of getting educated about entrepreneurship.

So here we are, sharing some important tips for people that are just about to start their first business.

Passion is Not Everything

If your business is ONLY driven by your passion, you have a problem. – Anand Mishra CEO of Star Infranet.

Well, we are not saying passion has no place in your business, but that it shouldn’t be the only factor fueling your desire for starting a business. There must be a market for your passion, there must be room for improvement in what is already available out there, as well as an opportunity to offer better value to your potential customers than your competitors.

And this brings us to our next tip, which is…

Market Research

If there has ever been a thing that can make or break new businesses, it has to be the market research. If you’re not aware of your market, how will you find a place for your product or service in it?

Regardless of how great your product or service may be, you need to find the areas or gaps in your market that are ripe to be filled. And make sure you design your product exactly that way.

This will increase your chances of making the product an instant success significantly.

Have a Backup!

Last but not the least is that you MUST have some backup when starting a new business. Given the staggering number of new businesses that fail, it would probably be foolish to invest everything you have in your new business without having anything to fall back on.

A job that you can always go back to or even savings that are enough to help you survive for a year or so may really turn out to be crucial if your business fails.